When the holiday season comes around, it becomes important to acknowledge all the relationships you have around you. It is not just family and friends that gain the benefit of your best wishes for the holidays, but also business associates and clients. There are however certain etiquette rules that business owners must adhere to when sending out thank you cards and gifts. The first step to sending these cards is to first make sure you have an updated list of their contacts. In such cases the cards should be delivered to the office of the business associate or client. It is recommended that you ensure the cards arrive in good time, before anyone closes the office for the holidays. Aiming for the period between Thanksgiving and several days before Christmas is a good idea.
Once you know how many people you need to send cards to, you then have to pick a quality card. Never go for cheap options as they are in poor taste and may suggest o the recipient that you did not deem them worth a nice card. Going online is a good way to pick out these cards. There are great sites you can visit to pick out tasteful designs and even have personalized messages printed on. Ordering your cards online will also allow you to make use of your company logo and have it incorporated in the design.
It is advisable to ensure that the most important clients and associates get hand written message and signed cards. The rest can have printed messages and your personal signature. This is a good way to ensure everyone knows you paid attention to their card on a personal level. Many also appreciate it when they find the envelopes were also hand written. You do not have to do this yourself. Since they will likely be labeled in capital letters anyway, it is unlikely anyone will tell the difference if you labeled the envelopes or your receptionist did. In cases where the recipient works with their spouse in the same business, make sure to reference the other partner. This means you should address the cards by making use of honorifics, not just the first and last name of the recipient. Also take note of the faith of the recipient. If they do not celebrate Christmas, you can use more general terms like “Best Wishes for the Holidays”, rather than “Merry Christmas”.